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What does “Promotion” mean when promoting your Facebook Page?

To define it – lets take a look at Facebook’s Guidelines:

These Promotions Guidelines govern your communication about or administration of any sweepstakes, contest, competition or other similar offering (each, a “promotion”) on Facebook.

A “sweepstakes” is a promotion that includes a prize and a winner selected on the basis of chance.

A “contest” or “competition” is a promotion that includes a prize and a winner determined on the basis of skill (i.e., through judging based on specific criteria).

So, anytime you run a competition, giveaway or promotion on Facebook Page where you wish to select a winner, then your “promotion” would fall within the terms of Facebook’s Promotions Guidelines.

It further goes onto say:

You will not administer a promotion through Facebook, except through an application on the Facebook Platform. Administration includes operation of any element of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners.

A rule that is so often overlooked:

You can’t use Facebook’s features for your promotions!

For example you cannot have people like or comment on your page or upload an image as a way of entering a contest or promotion.

Follow the Rules and you will stay safely within the Facebook Guidelines.

Not sure of the Rules – Click Here to Read Them !