web analytics

Using Instagram to promote your Contest

When it comes to running a Contests, Facebook is one of the best social media platforms to manage it from.

Facebook is the only social media platform that has  Guidelines that benefit YOU!  Yes, some people abuse the Guidelines but frankly I love them!  Facebook encourages you to collect the name and email of everyone who enters your Contest.    They are forcing you to build a list.  With a list you have a constant revenue source.

Besides promoting a Contest on your Facebook Page, another way of promoting your Contest is to use Instagram, take a picture of your prize and use hastags to promote it such as #contest,  #sweepstakes or #giveaways.

By using other social media platforms to promote your Contest you are engaging in a wider audience that you may have never had the opportunity to get in front of before.

Instagram followers are savvy and love images.  Be creative and come up images on a daily basis, that will encourage people to come to visit your Facebook page and enter your contest.

Here’s a Contest that was run by Piper Jordan – they held a 30 day giveaway.  Part of their promotions included using Instagram to promote their contest.


Whilst I haven’t been able to find a Instagram app to instal, Instagram directly on a Facebook Page – I did find an app that will do this for you.  You’ll have to grant permission to the app to instal it on your Facebook Page.  Click here to instal this app and follow the onscreen prompts.

If you have been using Instagram and Pinterest to promote a Contest, please let us know, we would love to do a feature story on your business.