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Facebook has launched Hashtags

FACEBOOK is rolling out hashtags! The announcement came yesterday that these #symbols will be used to enable people to search for topics.

One has to wonder if Facebook is just catching up to Twitter and Instagram in this latest update to create a usable search feature?   Twitter and Instagram use hashtags to easily identify topics being discussed and allow users to search for terms.

facebook_hashtags

From a reading prospective, I find hashtags to be very annoying in the context of a post.  Generally most of the tags make absolutely no sense. I can understand for Twitter, as there is limited character space, however for Facebook there is no character limit, so why the “acronyms”.  

From a search prospective they’ll be very handy in researching your topic and discussions.

Greg Lindley, product manager for Facebook said “Hashtags are a way of making it easier for users to find out what others are discussing.  We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations,”

Once hastags are rolled out to everyone, you’ll be able to click a hashtag to see a feed of discussions by users about the particular topic you’re searching. For example, typing “#facebookcontest” or “#contests” will turn the words into a link that users can click,  to find posts about Fanpage Competitions or Contests to enter.

Currently, very few people are using hashtags in Facebook, but a quick search on Twitter revealed lots of people using “#facebookcontest” to share about their contests in Facebook.  To take advantage of these hashtags, I think its time to link up my Facebook Posts directly to Twitter and start include the hashtag  of  “#facebookcontest” in everything I post.  This will give me the advantage to be searched easily in Facebook and on Twitter.

twitter-hashtags

Here’s some questions that popped up on my Facebook Page when I shared about the latest roll out of Hashtags.

What’s a Hashtag?  A hashtag is a word or acronym used to describe a post (or in the case of Twitter a Tweet) in order for people to easily follow the conversation.

How do I create a Hashtag?  Simply add a hash symbol (#) in front of the word, phrase or acronym that best describes your message.

How will a Hastag help my business?  Great question, choose a tag that represents your business or product and add it to the bottom of all posts.  When a person clicks on the “clickable hashtag” your business will display in the thread.  This will make it easy to find people when the posts are relevant to your business and/or topic.

What about a unique idea? …  How about using a hashtag to start a conversation about your contest?  

Or include these hashtags to make for quick searching of your contests #FBGiveaway #FBContest #EntertoWin!

Love to know your thoughts on Facebook’s new Hashtags and how you are going to incorporate them into your posts.

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Grab our free ebook “How to Create a Winning Facebook Contest in 7 Simple Steps **

 

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