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Facebook Graph Search – How it Affects Your Business!

Much to my surprise when I opened Facebook last week, I was given the opportunity to activate the new “Graph Search” feature.

Graph Search is going to change the way people search in Facebook and its results will have a major impact on your Facebook Page.
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If you haven’t heard the hype around “Graph Search” it’s the new feature that Facebook are launching.  In a nutshell, it’s a search engine built straight into Facebook.  No more having to go outside of Facebook to find what you are looking for.  Facebook; has created their very own search engine within Facebook.

One of the key features with Graph Search, you can combine keyword searches with friends who have shared content on Facebook related to your particular search.

facebook_graph_search_friends

After creating a search query, the results of your searches come from Facebook and Bing (another search engine, not so popular at present, but no doubt by partnering with Facebook it’ll become a force to reckon with).

Once activated, you’ll see a new search bar that replaces the old one on the top of your screen

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Facebook is already prompting people to learn more about Graph Search. But before clicking and agreeing to activate this change, take the tour and learn more about it.  No doubt you’ll be surprised at the results of the searches.  You might even get a shock to see pictures of yourself that you didn’t even know were on Facebook!

For those of us who have had the opportunity to test it out, I am sure you’ll agree that it’s early days yet, no doubt over time it will improve and prove to be a brilliant new tool within Facebook.

If you are given the opportunity to update to the Graph Search – hold out (at the time of writing this post, its still very clunky).  Focus on having your Page up to speed, so that it can be easily found  when the new graph search rolls out for everyone.

Here are 5 steps you can do today to prepare for the Graph Search:

1.  Claim your username.

I’m shocked at the amount of businesses who don’t take the time to claim their name.  If you are serious about using Facebook as part of your marketing this should be done ASAP.

Generally when setting up your Page, Facebook will give you the option to do this.  If you skipped it at setup time, don’t despair.

Simply go to the Admin Panel of your Page and click on Edit Page
Next click on Basic Information and Username and then follow the on screen prompts.

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2.  Update the About Section of your Page.

The information shared in your About section, will help people find your Page in search. Add relevant keywords in your description.

Think about what people might be searching for and look at how you can organically incorporate these keywords into your description.

facebook_graph_about

3.  Check your Categories are applicable to your business.

Make sure you have selected the best possible category for your Page.  If you are not sure, go to the About Section and edit it.  If you are a local business, you can add up to 3 sub-categories.

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4.  Complete your Address.

Add in your opening times, phone numbers and anything that is relevant to your business.  Keep this up to date.

Graph search allows people to search locations!

 

5.  Start taking lots of photos and tag them.

Photos are very important in Graph Search results. You can tag a local business Page, along with location!   So make sure you start tagging each photo with your Page name and any location associated with the photo/image.

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Now is the perfect time to audit your business Page to ensure its up to date for when the new Facebook Graph Search rolls out.

By following these 5 simple steps you will ensure your business will be found quicker than your competitors in the new Graph Search!