Facebook Competition – Sweepstakes v. Contest
Before I started learning more about Facebook Competitions – I didn’t realize there was more than one type of Competition. I thought a Competition was a Competition … but let me assure you that is not the case!
With a Sweepstakes its a chance of luck – everyone has an even chance of winning a prize whereas a Contest the person needs to do something in order to win; ie. upload a video or a picture and then get their friends to vote.
A Contest is a lot more work for the entrant – however the upside for the Page Owner, is that you will get lots of engagement on your Page around this type of competition.
To learn more about Sweepstakes and Contest watch this quick video and view live examples of both Sweepstakes and Contests being held right now in Facebook.